SAMONITE
Samsonite aims to use data in a way that helps the organization be more efficient and customer-focused. Staying in tune with what customers are looking for helps the company create the right products and market them to the right people.
Service
SOCIALS
Client
Samonite
Year
2019
#GUESSWHOCHALLENGE
This was a fun little campaign, ‘Samsonite is known to have a very professional and edgy look. With this campaign we wanted to bring out ’samsonite that is looks great for different occasion, for off-beat professionals. A ‘Samsonite’ for all. So, can you guess the profession of this avid traveller?
FOLLOW THE SAMSONITE
All though Samsonite has positioned itself in the market as a luxury travel brand. Some of our major target audiences live their travel experiences through social media. As a brand we believe that ' Product is our Hero'. Through 'Follow the Samsonite' we decided to personify the product and through the eyes of it explore exciting destination. A series of post was created that not got the brand engagement but made a noise about the product range.
#WHENIN DAILY ENGAGEMENT CREATIVES
#KERALAISOPEN
Kerala doesn’t need any introduction for its natural beauty. It has been attracting tourists from all over the world for peaceful beaches, beautiful landscapes and tea plantations. However, the 2018 monsoon floods was something that the whole Kerala would like to forget. The tourism industry had seen a major setback and people working in this industry were facing economic instability.
This beautifully rendered video captures the essence of every individual involved in the tourist sector from taxi drivers, lodge managers, elephant mahouts and others eagerly waiting to welcome their guests. The campaign’s mission is to remind travellers of the beauty of Kerala and to inspire them to come together and revive tourism in Kerala. Having overcome the adverse impacts of the calamity with courage and unity, Kerala is now open to welcome its much-awaited guests.
