GEN - Z TREND FORECASTING 2025
For 2025, the focus is on beauty, emphasizing trend forecasting and curating a roster of influencers. This approach involves analyzing market patterns, consumer behavior, and emerging cultural shifts to predict upcoming trends. Leveraging these insights ensures that campaigns are strategically aligned with future trends and effectively resonate with the target audience.
Service
Business Forecasting
Client
Nykaa
Year
2025
BRANDS THAT RESONATE WITH GEN-Z & FOCUS ON BUILDING A COMMUNITY
FASHION
BEAUTY
Freakins - https://www.instagram.com/freakinsindia/
Bonker.Corner - https://www.instagram.com/bonkers.corner/
Toffle -
Fugazee - https://www.instagram.com/fugazeeinc/
NYKAA X COLLEGE INTEGRATION
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Mood Indigo - IIT Bombay
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Saarang - IIT Madras
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Oasis - BITS Pilani
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Incident - NIT Karnataka
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Riviera - Vellore Institute of Technology
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Malhar - St Xavier’s Bombay
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Kshitij - Mithibai Mumbai
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Umaag - Narsee Monjee Mumbai
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Kaleidoscope - Sophia Mumbai
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Rendezous - IIT Delhi
INTEGRATION NYKAA AMPLIFICATION
1. Glow Up Challenge (On-Ground + Digital)
Concept: Host a fun “Glow Up in 10 Minutes” competition. Participants create a glam look using Nykaa products in limited time. Winners get featured on Nykaa’s Instagram page.
Engagement Element:
- Free product samples for all participants.
- “Instagrammable” booths for Reels creation.
- Live polling on Instagram for the best look.
3. Nykaa x Gen Z Masterclass
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Concept: Collaborate with beauty influencers for in-person or virtual tutorials on creating trendy looks (e.g., glass skin, bold brows).
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Engagement Element:
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Free trial kits for attendees.
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Post-event “Ask Me Anything” sessions on Instagram Stories.
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2. Battle of the Brushes (Team Challenge)
Concept: Host a makeup challenge where teams collaborate to create unique looks under themes like “Euphoria-inspired,” “Festival Glow,” or “90s Chic.”
Execution:
- Provide Nykaa products for use during the event.
Set up a judging panel of local influencers or beauty professionals.
- Highlight top looks on Nykaa’s Instagram page, giving participants a moment of fame
4. Treasure Hunt: Beauty Edition
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Concept: Organize a campus-wide treasure hunt with clues related to beauty trends, Nykaa products, and makeup techniques.
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Execution:
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Set up stations where participants complete mini-challenges like identifying shades, matching skincare routines, or applying quick makeup.
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The final prize could be a Nykaa product hamper or vouchers.
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Interactive Elements:
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QR codes at stations leading to Nykaa’s product pages or beauty hacks.
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Social media component: Share clues live on Instagram Stories.
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2025 - BEAUTY PRODUCT TRENDS
Makeup Trends: Innovation in Product Packaging
The future of makeup will see a surge in innovative packaging and application formats. Blushes, for example, will evolve beyond traditional powders to include options like sticks, jellies, and pH-reactive formulas, offering customizable finishes and unique textures. These advancements aim to enhance convenience, personalization, and the overall user experience.
Skincare Trends: Wellness Meets Skin Science
Skincare will increasingly integrate internal wellness, with ingredients shifting from actives like Hyaluronic Acid and Niacinamide to peptides, collagen, and minerals like zinc and magnesium. This movement emphasizes holistic approaches to skin health, targeting deeper nourishment, repair, and resilience, aligning beauty routines with self-care and wellness practices.
Haircare Trends: Focus on Length, Density, and Shine
Haircare will prioritize promoting length and density while maintaining natural shine. The industry will shift away from harsh chemical formulations, embracing inclusive ingredients with active compounds and organic materials. Products will focus on strengthening hair from the root, boosting growth, and preserving its natural luster, catering to health-conscious consumers.
FINAL REPORT
1. Target Audience: Gen Z Values and Brand Alignment
By 2025, Gen Z will dominate the consumer base for beauty products, bringing a strong emphasis on community-building, authenticity, and ethical practices. This audience seeks brands with a purpose beyond profit, expecting alignment with social causes, environmental sustainability, and transparent business practices. According to a 2023 study by Deloitte, 77% of Gen Z consumers prefer brands that support social or environmental causes, and 62% are willing to pay more for sustainable products. Brands targeting this demographic must integrate purpose-driven narratives and inclusive messaging to build lasting connections.
2. Content Formats: Raw, Realistic, and Short-Form Storytelling
In 2025, short-form content will dominate beauty marketing, with consumer attention spans ranging from 15 to 30 seconds. Gen Z responds strongly to authentic, unpolished storytelling that feels personal and less like a traditional advertisement. According to HubSpot's 2024 Marketing Trends Report, 73% of Gen Z prefers relatable, user-generated content over polished campaigns. Successful formats will include realistic, raw visuals on platforms like TikTok and Instagram Reels, with a focus on personalization and storytelling that highlights the brand's values and community connection.
3. Market Analysis: Beauty Industry in 2025
The global beauty industry is projected to reach $571 billion by 2025, growing at a compound annual growth rate (CAGR) of 5.6%, according to Statista. Growth will be driven by clean beauty innovations, wellness-inspired skincare, and inclusivity-focused campaigns. Key drivers include increasing consumer demand for multifunctional products and sustainable packaging, as well as a rise in personalized beauty solutions leveraging AI and data analytics.
